NextGen Workshop - Dubai 2016

Building a New Brand


 26th May
2016 
Dubai, UAE





 Date: 26th May 2016 

 Location: Dubai, UAE

 Time: 1.30pm - 5.30pm

 Fees: See in the registration form.

NB - This event is for family business members only. It requires a minimum of 10 participants to be confirmed.

Program 

What does it take for a family business to build powerful new brands? How can existing brands be uplifted, project the right message and target the right audience?

This interactive workshop will address these crucial questions and provide attendees with clear guidelines and checklists around brand building. The workshop will include input from various family business members and entrepreneurs, who will share how they have overcome challenges they encountered in building new brands and creating new products.

PROGRAM OUTLINE

- Building a Brand - Mr. Danish Farhan, Founder and CEO, Xische & Co.

- Lessons from Multinational Brands - Ms. Marie de Ducla, Industry Head - FMCG & Luxury Google MENA

- Brainstorming: Brands & Family Business, Challenges and Opportunities

- The Importance of the Digital Brand - Mr. Albert Khoury, GM, LMTD

- The Karam Experience - Mr. Abdulla Essa Al Ghurair, Director, EGI

Join this workshop if you are:

- Looking to create a new brand/product to add to your family business
- Curious how to uplift an existing brand 
- Brainstorm with your peers on what constitutes a strong brand 
- Map the expectations of today's consumers and business partners 

This session is the first part in a 2-part series. Part II (September 2016) will include a site-visit to a second generation factory, which has exceeded expectations in terms of branding, product, and growth. 

       



(c) Tharawat Family Business Forum 2015                 

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